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With the easing in some restrictions, last month gave the LKQ Euro Car Parts team the opportunity to get back to what they love doing best – spending time with our customers (safely of course!)
As the events and hospitality industry started to reopen its doors, the events team were able to host the much-anticipated customer engagement days at the famous Palmer Sports track days in Bedford which had been previously postponed.
Over the course of seven days, more than 150 customers were able to enjoy a spin around the track in a number of high-performance cars including a Formula 3000, BMW M2 and Caterham, among others. To add a little incentive into the mix, and to encourage guests to push their laps to the limit, there was also some fantastic prizes up for grabs for the fastest times.
The events were supported by LKQ Euro Car Parts partners Pagid and Bosch, who were there to chat to customers about the latest in product development and trends to look out for as we emerge from life post-Covid. The LKQ Euro Car Parts teams were also on hand to talk about the challenges customers are facing, and how they can support them.
Colin Cottrell, LKQ Euro Car Parts Marketing Director was really pleased with the success of the events: “The last 18 months have been hard on everyone, and we’ve been waiting for the right moment to reschedule our calendar of customer events. Now restrictions are starting to ease, and our teams have been able to get back out on the road safely, it feels like the right time to start bringing people back together and do something a bit fun!
“The team at Palmer have done a fantastic job of running a Covid-safe venue, and our own teams have worked incredibly hard to deliver a really great day out. But most importantly, each day was a brilliant opportunity to talk to our customers first-hand and understand what they want to see from us both now, and in the future.”
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