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Vacancy Details

Digital Marketing Executive | Wembley | London and M25
 
More Information:

Responsible for building and executing our monthly Marketing Calendar for one (or more)

websites. Work with existing Trading team (Search, Email, Affiliate, Social) to ensure a

successful month of marketing achieving Revenue & Margin targets

Main responsibilities

Design & Schedule the Digital Marketing campaigns as per the Marketing Calendar

Work with the Digital Marketing Manager to build the monthly marketing calendar

Monitor Competitor activity to ensure we are always first to market with an offer

Review previous sales data to spot trends to build into the Marketing Calendar

Execute the Marketing Calendar to achieve website KPIs

Using Trading Team to support the Design, Build and delivery of Email Promotions on time

Using Trading Team to support the execution of any extra Affiliate Marketing activity

Using Trading Team to support the execution of any extra Search Marketing activity

Using Trading Team to support the execution of any extra Social Marketing activity

Ensure all promotions are scheduled and launched ontime

Ensuring onsite assets are planned, designed and put live on time

Reporting on Marketing performance

Reporting on site performance (traffic, conversion, revenue & margin)

Reporting on promotion / campaign performance

Suggesting change to improve performance of future campaigns

Trade your selected website(s) to ensure growth against KPIs

Ensuring industry best practice is achieved for User Experience and Conversion Improvements

Ensuring Website content is current & up to date and for creating any new content.

Suggesting change to improve performance of future campaigns

 

Person specification

A solid understanding of Online Marketing trends & best practice

An understanding of Search, Email Affiliate & Social Marketing

An understanding of website performance metrics

Good MS Office skills including use of MS Excel for calculations of large datasets